How We Operate – Our Company Charter
Our purpose is to advance society towards sustainability in a profitable manner. We do this by:
- Using excess profits to further advance global sustainability and equity in a non profit manner.
- Taking responsibility for our actions as individuals and as a company. All owners and employees are expected to take an active role in managing the company ethically and successfully.
- Earning the continued trust of employees, customers, suppliers and communities by being honest and open always.
Our employees. The company is its people. We will share our success with our employees. Our workplaces will enable and encourage healthy lifestyles.
The community. Our knowledge should be shared with the community at large. We look forward to educating society about sustainable lifestyle choices.
The environment. Our planet is far more than a resource base. It lifts our spirit. We will protect and enhance the environment through our activities.
We are successful when…
We contribute significantly to environmental conservation. In particular, reducing carbon emissions whilst global warming persists.
We walk the talk. Generally the means is the end. We will not compromise on our values to achieve our goals.
Society respects us, looks to us for leadership and uses our products and information to live more sustainably.
Our shareholders realise a fair return on their investment.
After our initial investment is realised, 80% of our profits are returned to non profit sustainability and equity organizations and projects.